# Blend Oud — Dioan > Dioan is a deep-cut oriental oud from Blend Oud, the Italian oud-focused house owned by Milan's HIC Beauty. On paper it is a classical Arabian-style oud-amber-rose-animalic composition, but it is also ## Essence Dioan is a deep-cut oriental oud from Blend Oud, the Italian oud-focused house owned by Milan's HIC Beauty. On paper it is a classical Arabian-style oud-amber-rose-animalic composition, but it is also one of the genuinely obscure corners of the niche oud world: its identity, lineage, and note list are confirmable, yet almost nothing has been published about how it actually smells. This page stays brief by design, because inventing a scent narrative no documented wearer has provided would misrepresent it. ## Scent Profile Read through its brand-supplied pyramid, Dioan opens with bergamot, saffron, honey, and geranium — a saffron-and-rose lift sweetened by honey, in the traditional Gulf-facing mold. The heart moves through patchouli, spice, rose, and guaiac wood, suggesting an earthy, sweet-spicy middle where rose sits against dry woods rather than turning bright or fresh. The base rests on amber, animalic notes, agarwood/oud, and musk — a resinous, musky, animalic-oud landing that points to a warm, traditional oriental rather than a clean modern one. Because no independent scent description of Dioan could be located, every characterization beyond the note list is structural inference rather than wearer testimony, and stage timing or projection cannot be confirmed. ## Performance No sourced performance data exists for Dioan specifically. By genre and by Blend Oud's positioning, an amber-oud-animalic base of this type would typically be long-lasting and warm, but that is a genre expectation rather than a documented measurement for this particular fragrance, and it should be treated as such. ## Wearing Context No sourced wearing-context data exists either. By composition, oud-amber-rose orientals of this kind are conventionally cold-weather, evening fragrances, and Dioan is classified unisex. That makes cooler months and dressed-up evening wear the most sensible default on paper, though no reviewer testimony confirms how Dioan is actually worn. ## Comparisons & DNA Dioan sits within Blend Oud's broader catalog of traditional and modern oud compositions. Its closest documented relatives are simply its housemates under HIC Beauty — The House of Oud and Moresque — which share the same Italian-interpretation-of-Arabian-oud concept. No specific comparison fragrances with reliable deltas could be established, because no comparative reviews of Dioan exist; the honest placement is the family (warm animalic oud-rose oriental) rather than any named one-to-one analogue. ## Reception Reception is almost entirely silent. One database lists Dioan with modest aggregate ratings across roughly a dozen votes but zero written reviews, while another shows no reviews on its page at all, and no brand forum activity exists. The aggregate suggests people have smelled and modestly liked it, but there is no qualitative reception to summarize. For a prospective buyer the practical takeaway is that Dioan has no established reputation to lean on, positive or negative. ## Versions & Reformulation No reformulation history is documented, and Dioan appears to be a single composition. Its release year is contested: one record lists 2013 and apparently discontinued, another places the brand's earliest edition at 2014. Discontinuation is likely but not formally confirmed — Dioan does not appear in the current blendoud.com catalog, and a dupe maker markets a "Dioan type" framing the original as gone, though the brand has issued no statement. ## Acquisition Notes No authoritative original retail price or official bottle size for Dioan could be found, and it is absent from the brand's current store. The Blend Oud brand itself remains active, but Dioan is no longer in the lineup, so it would be a secondary-market or old-stock hunt. Buyers should be aware that inspired-by decants and "type" recreations circulate and are not the original product; given the discontinued status, verify authenticity carefully. ## Notable Facts & Lore - Blend Oud is not a Middle Eastern house but an Italian one, owned by Milan-based HIC Beauty. - The house markets itself as reviving antique Arabic master-perfumer recipes "handed down from father to son for generations." - HIC Beauty's portfolio also includes The House of Oud, Moresque, New Notes, and Jacques Zolty. - Sources disagree on Dioan's release year, splitting between 2013 and 2014. - Dioan is absent from the current brand catalog and is widely treated as discontinued, though no formal statement confirms it. - Its principal lore is its near-total absence from the documented record despite a confirmable identity and note list.