# Chopard — Love Chopard > Love Chopard (2020) is a maximalist, multi-rose gourmand by Alberto Morillas, reportedly built on six different rose materials drawn from Bulgaria, Turkey, Morocco and Taif and stacked across the whol ## Essence Love Chopard (2020) is a maximalist, multi-rose gourmand by Alberto Morillas, reportedly built on six different rose materials drawn from Bulgaria, Turkey, Morocco and Taif and stacked across the whole pyramid, then wrapped in cocoa, honey, brown sugar, patchouli and vanilla. Launched just before Valentine's Day in a heart-stoppered red bottle, it is a red-carpet rose bomb meant to read instantly and unmistakably as rose, while staying warm and sweet without becoming pure dessert. Its appeal rests on performance and material quality that punch well above its designer price. ## Scent Profile The opening is a spicy-sweet rose with a jammy edge. Cinnamon and pink pepper give it a warm, faintly fizzy lift the brand frames as a Kir Royale, while mandarin and a green, slightly metallic facet stand in for the stem. The rose is multi-faceted rather than a single soliflore note — powdery and oily, spicy, warm, green and metallic at once. The heart deepens into more rose: velvety, opulent Bulgarian and Moroccan roses, with jasmine sambac and orange blossom in support. In practice the white florals are largely subsumed by the rose, which stays firmly in command. The base is where the gourmand turns on. Patchouli grounds the composition and keeps the sweetness from cloying, while honey, cocoa, brown sugar, tonka and vanilla build a warm, balsamic, chocolate-rose drydown. A faint smoky or incense-like undertone and a slightly burnt, bitter top facet recur, alongside a powdered-sugar sweetness late. Overall it is rose-dominant and moderately evolving rather than wildly shape-shifting. ## Performance Performance is the standout and a near-universal point of praise. The dominant pattern reports twelve to fourteen hours of longevity and large, room-filling sillage, with wearers noting they can still smell it on clothing after washing. Reports of more moderate longevity exist, so individual mileage varies, but the weight of testimony is firmly on the heavy, long-lasting side. The practical advice that recurs is to spray sparingly, since it oversprays easily, and to favor cooler weather. ## Wearing Context Love Chopard is best in cooler conditions — spring, fall and winter, day or night — and several wearers find it too strong in hot summer weather. It reads mature, opulent, feminine and red-carpet, often described as a deep red velvet dress leaving a trail of lush roses. Despite the feminine classification, male and unisex wearers embrace it, and some recommend it for layering. It suits evenings, dates, and statement occasions, and is less suited to scent-sensitive offices or hot climates given its power. ## Comparisons & DNA The most-cited high-end reference is Initio Atomic Rose, with wearers framing Love Chopard as a cheaper, less eternal route to the same opulent, spicy rose. On the gourmand-rose axis it draws comparisons to Mancera and Montale-style jammy roses, and its sweet, jammy drydown reminds some of Lush Rose Jam. Within Chopard's own catalog it joins a crowded field of house roses at similar price points. DNA-wise it is a Morillas spin on the Middle-Eastern jammy rose meeting a Western gourmand, and its core value proposition is functioning as the affordable alternative to pricier niche roses. ## Reception Reception is strongly positive among rose lovers, who give it a secret-weapon, best-blind-buy reputation and frequent repeat-bottle loyalty. Praise centers on quality-for-price, the multi-dimensional rose, the monster performance, and the warm gourmand drydown. The criticisms are predictable: it can read one-note to anyone who is not a committed rose fan, the rose is not always perceived as fully realistic, and one balanced review judged it a very nice rose that offers no special twists and is unlikely to become a Chopard classic like Wish or Cašmir. Polarization comes down to rose-tolerance and sweetness-tolerance. The consensus verdict is a safe blind buy for rose lovers specifically, and a risky one for everyone else. ## Versions & Reformulation Love Chopard launched in February 2020 as an EDP in 30, 50 and 100 ml, in the red heart-stoppered Valentine bottle. There is persistent chatter that it has been or may be discontinued, but this is not firmly confirmed and it was at one point still listed as in production, so discontinuation is best treated as plausible and region-dependent but unconfirmed. No reformulation, distinct concentration, or flanker of this specific scent is documented. ## Acquisition Notes Love Chopard is positioned as an affordable-luxury designer EDP, widely regarded as punching above its price, in 30, 50 and 100 ml sizes. It had notable distribution quirks at launch, initially reaching the UK through Harrods with no direct US channel, so availability has varied by region and it can be harder to find than a typical designer release. No counterfeit prevalence is asserted; buy from reputable authorized retailers. ## Notable Facts & Lore - It was launched to coincide with Valentine's Day 2020 as a "love perfume," in a red flacon with a heart-shaped stopper and a golden heart pendant on the neck. - The heart motif extends from Chopard's earlier Happy Spirit line. - Its headline construction is six different rose materials sourced from Bulgaria, Turkey, Morocco and Taif. - Chopard's official figures describe the EDP as 90% sustainably sourced ingredients of natural origin, 96% biodegradable, and free of artificial coloring and phthalates. - Morillas called the rose "the queen of Beauty and the queen of Perfumery" and said he wanted a vibrant, glowing fragrance combining tradition, heritage, and modernism. - The advertising face is Italian model Giulia Maenza.