# Floris — No. 007

> Floris No. 007 (2022) is a limited-edition aromatic fougere-chypre created by the Jermyn Street house to mark the 60th anniversary of the James Bond film franchise, 60 years after Dr. No, in licensed 

## Essence
Floris No. 007 (2022) is a limited-edition aromatic fougere-chypre created by the Jermyn Street house to mark the 60th anniversary of the James Bond film franchise, 60 years after Dr. No, in licensed collaboration with EON Productions. Despite its name and Bond branding, it is widely understood to be, in effect, a modernized reinterpretation of Floris's own 1951 classic No. 89, the eau de toilette famously worn by Bond's creator Ian Fleming. It is a deliberately understated, conservative, classically British masculine: carnation and geranium over a restrained amber-mossy base.
## Scent Profile
No. 007 opens with a burst of high-grade citrus, bergamot, sweet orange, and lemon, laced with juniper as a deliberate nod to Bond's gin, giving a bright, slightly boozy gin-and-tonic entry that one reviewer read as turning warm and sweet with a bay-rum throughline.
The heart is the fragrance's signature and its most distinctive feature: a dianthus carnation, spicy and clove-like, set against geranium, rosemary, and a creamy, velvety rose, a combination one reviewer called dandyish and Savile Row. It is unusual to find carnation as the star of a contemporary fragrance, which gives No. 007 a distinctive position among modern herbal colognes.
The base is a dry, powdery, restrained amber, likened to a soapy amber rather than a syrupy one, with oakmoss, sandalwood, and a fatty musk between dirty and clean, finishing with a sliver of chypre-like moss and patchouli. A soft powderiness and slight resinous texture are noted by careful wearers.
## Performance
Performance is the principal and recurring complaint, consistent with the broader Floris house signature of restraint. Reviewers report it wearing very understated and very close to the skin, typically around three hours, with some getting barely an hour before it becomes a skin scent. This is especially pointed given that it is an eau de parfum at a premium price, with one scathing verdict calling it expensive colored water. A minority on skin types that hold florals report a fuller, more present wear, and the carnation-rose-amber drydown retains better than the citrus top.
## Wearing Context
This is a cool-weather, formal-to-semi-formal masculine, suited to autumn, winter, and spring rather than high summer. The dryness, spice, and powdery florals read as mature, conservative, and grown-up, with reviewers repeatedly framing it as something Sean Connery's Bond would wear rather than Daniel Craig's: groomed but old-school, smart but effortless. It suits dressed occasions, dates, and offices, and is explicitly not a loud or attention-seeking scent.
## Comparisons & DNA
The central comparison is internal, to Floris No. 89: owners of both call No. 007 a modernized No. 89, sweeter and with the bracingly sharp mid-century English cologne edges smoothed out, its vintage musk replaced by a modern white musk, though some find the two not that close. Guerlain Habit Rouge is invoked in its restrained cologne format for its disciplined amber-floral balance, and Dior Eau Sauvage Parfum for the resinous texture. Reviewers explicitly distinguish it from Creed Viking, Frederic Malle French Lover, and Creed Royal Oud despite some marketing-adjacent comparisons.
## Reception
Reception is bifurcated along predictable lines. Critically and among carnation and classic-cologne enthusiasts it is well regarded, with one long review finding it hard to fault beyond the worry that the branding tie-in might scare snobbish buyers away from one of the better recent Floris releases, and critic Eddie Bulliqi recommending it as something different, mature, and classy. Bond collectors were more ambivalent: several preferred a release built around No. 89 itself and balked at paying a premium for Bond packaging. Detractors hit performance and price hard. The gatekeeping tension between heritage-house purists and a movie tie-in is itself part of the story.
## Versions & Reformulation
This was a single limited edition: a 100ml eau de parfum in Floris's signature bottle with a gold lid and an anniversary label bearing a Dr. No dot design, supplied with a commemorative booklet in a presentation case. No reformulation exists, as it was a one-off limited run, now discontinued and sold out at retail. The perfumer of record is the in-house Floris team at 89 Jermyn Street rather than a single named nose, consistent with house practice.
## Acquisition Notes
This was discontinued and limited from the outset, so it is a secondary-market proposition. Original pricing was around 200 pounds in the UK and $310 in the US. Demand on the resale market is soft and intermittent, since many Floris collectors avoid movie tie-ins, so patient buyers may find it without paying a steep collector premium. Floris's limited US distribution made it hard to sample even at launch. Buy it for the carnation-forward classic-British profile and the Bond heritage curiosity, not for performance.
## Notable Facts & Lore
- The Floris-Bond connection is literary and genuine: Ian Fleming wore Floris No. 89 and name-checked the house in three novels, Moonraker, Diamonds Are Forever, and Dr. No.
- Floris reappeared on screen when Moneypenny shaves Bond in Skyfall.
- The composition is laced with deliberate Bond references: juniper for the Vesper martini, citrus for Italian film locations, the red carnation Bond wears in his buttonhole, and amber for a recurring Jamaican backdrop.
- Bond purists enjoy the irony that in the novels Bond himself disdained cologne, so No. 007 honors Fleming's habits rather than the character's.
- The bottle carries a commemorative Dr. No dot design marking 60 years of the film franchise.