# Victoria's Secret — Love is Heavenly (2016)

> Love is Heavenly (2016) is a mass-market, body-mist-tier floral-fruity EDP from Victoria's Secret - a 2016 re-release of the original 2012 Love is Heavenly. It's a bright, sweet, clean fruity-floral w

## Essence
Love is Heavenly (2016) is a mass-market, body-mist-tier floral-fruity EDP from Victoria's Secret - a 2016 re-release of the original 2012 Love is Heavenly. It's a bright, sweet, clean fruity-floral with a fresh-musk-and-light-woods base, pitched as romantic "spring love in a bottle." Inexpensive, pretty, inoffensive, and widely regarded as smelling like a softer, fruitier cousin of VS's own Bombshell. Now discontinued, with a small but affectionate following.
## Scent Profile
## Performance
Performance is the dominant complaint and the clearest wearer consensus. Longevity on skin is poor - repeatedly reported at 2 - 3 hours before it fades, with multiple wearers saying it's "barely stronger than a body spray." It reportedly lasts better on clothing and hair than on skin. Sillage is described as moderate/above-average by some ("I leave a delicate trace") but light by most. Projection is gentle. As an EDP it underperforms its concentration label, behaving like a light mist. Best strategy per wearers: layer with the matching body lotion/mist from the collection, apply to moisturized skin and pulse points, and reapply through the day.
## Wearing Context
A spring/summer, daytime, casual scent - explicitly pitched and used as fresh, youthful, everyday wear, "feeling fresh and flirty all day." Best for low-stakes contexts: school, daytime errands, casual daytime dates, warm-weather outings. It reads young, clean and pretty; an "unobtrusive crowd pleaser." Where it falls flat: any setting wanting longevity, depth, sophistication or evening presence - it's too light and too generic-sweet to carry those. Social perception is straightforwardly "nice, clean, young VS fragrance"; some find it indistinct from other VS fruity-musks. Strictly feminine in marketing, though the profile is unisex-casual enough that nothing about it is aggressively gendered beyond the branding.
## Comparisons & DNA
The defining comparison, repeated across, is to **Victoria's Secret Bombshell** - multiple commenters say Love is Heavenly "smells just like the original Bombshell" (a touch muskier/softer), and explicitly advise that if you already own Bombshell "there is no need to purchase this one." This sits within VS's broader pattern, per wearers grumbling, of "everything that comes out lately smelling like generic clones of each other." Other wearers-cited adjacents: **YSL Baby Doll Eau Legere** (similar pastel shade and faint spiciness) and, per retailer-tier framing, **Jessica Simpson Fancy Love** and other VS fruity-musks (Body by Victoria). It is a flanker/relaunch of the **original 2012 Love is Heavenly** (mandarin blossom / water lily / luminous musk), part of the broader VS "Heavenly" family (distinct from the original Heavenly, Heavenly Dream Angels, etc.) No designer or niche fragrance claims it as an inspiration; it has no meaningful lineage beyond the VS in-house family. Because it's a mass-market discontinued release, "clones" aren't really a category here - its nearest substitute is simply Bombshell or the original Heavenly line, both still adjacent in VS's range.
## Reception
Among the comments that exist, sentiment is mildly positive: praise for it being pretty, clean, juicy, sparkling and compliment-getting ("gets me more compliments than any other in my collection"), with several mourning the discontinuation and begging VS to bring it back. Criticism is consistent and blunt: weak longevity ("lasts 2 - 3 hours max," "barely stronger than a body spray"), and a "smells just like Bombshell / generic VS clone" redundancy charge. Blind buy verdict: low-risk because it's cheap and pretty, but only worth it if you specifically want a lighter, fresher Bombshell variant and accept body-mist-level performance; otherwise skip.
## Versions & Reformulation
Love is Heavenly debuted in **2012** and was **re-released in a "new edition" in 2016** - the version in these facts - marketed as "a fresh version of the original," with the collection spanning EDP (50ml/100ml, and historically 30ml/75ml), fragrance/body mist (250ml), body lotion and body cream. Wearer accounts are mixed on whether the 2016 edition is identical to the 2012: one in-store comparison says it "is identical to the original Love Is Heavenly," consistent with VS framing it as the same scent re-launched. It is now discontinued.
## Acquisition Notes
Pricing sits in Victoria's Secret's accessible designer tier. Love is Heavenly (2016) was sold through Victoria's Secret in fine-fragrance and body-care formats depending on the release, typically EDP, mist, lotion, rollerball, or travel spray. For discontinued, limited, or renamed versions, verify the exact year, concentration, name, note set, and bottle before buying.
## Notable Facts & Lore
- The fragrance is a 2016 re-release of a 2012 VS collection scent, marketed around a "new romance"/"spring love" theme - "a delicate fusion of fresh blooms and sugared musk evokes the spark of a new romance."
- Its only real "lore" is wearers-level: it's remembered as one of the VS scents people quietly loved, were annoyed to see discontinued, and now ration or hunt down - a minor cult of a mass-market fruity-floral, notable mainly for how often Wearers compare it to Bombshell.