Trussardi — My Land
Essence
My Land is a 2012 aromatic-fougere leather eau de toilette from the Italian leather-goods house Trussardi. It is most often described as an accessible take on the grassy-sweet Carolina Herrera CH Men signature: a fresh, slightly aquatic citrus opening that settles into a soft suede-and-sweet-woods drydown. For a house built on leather, leather is fittingly its signature note, and the fragrance trades on that heritage at a budget-designer price.
Scent Profile
The opening is bright and “blue”-cologne-like, with green mandarin and bergamot lifted over a calone-driven fresh, marine transparency. The citrus reads crisp and airy, and the aquatic facet is generally judged restrained rather than overdone.
The heart introduces lavender and violet, which give a powdery, lightly fougere floral lift; the violet in particular echoes the CH Men style and bridges the fresh top into the woods below.
The base is where My Land earns its identity. A soft, sweetish leather is wrapped in cashmere and cedar woods, tonka, and vetiver, and several wearers pick up a tobacco-like nuance reminiscent of an expensive cigar. Development is modest and fairly linear once the citrus burns off: fresh citrus moves to a powdery violet-leather accord and then to a soft, sweet-woody skin scent. The signature impression is clean violet-suede over pale sweet woods.
Performance
Performance is My Land’s clear weak point. Longevity reports range from very short — half an hour to a couple of hours on some skin — to a more forgiving four or five hours, with the strongest projection confined to the first hour. Batch-to-batch reports vary widely, with at least one example described as unusually strong. Sillage is generally soft. To get the most from it, apply generously, spray to clothing, and plan to reapply; warm-weather daytime wear suits both the fresh opening and the close-wearing profile.
Wearing Context
This is a versatile, inoffensive daytime scent that excels in warm weather. It is office-safe and easy to wear, leaning elegant and smart-casual thanks to the leather-violet character, which gives it slightly more dimension than a plain aquatic. Because performance is modest, it works best in close-contact settings rather than where a room-filling trail is needed. It skews masculine and reads as a clean, polished signature rather than a statement scent.
Comparisons & DNA
- Carolina Herrera CH Men (2009) is the unavoidable reference; My Land is widely heard as a fuller, sweeter, more mass-market take, with one side-by-side estimate of roughly three-quarters overlap. CH Men is described as more bitter, richer, and longer-lasting.
- Pal Zileri Uomo and S.T. Dupont 58 Avenue Montaigne are frequently grouped with it as other CH Men followers.
- Bentley Momentum sits in the same CH Men-adjacent family.
- Dior Fahrenheit is invoked for the violet-and-leather, faintly petrol facet, though Fahrenheit is far denser and more challenging.
Reception
Reception is mixed-to-lukewarm and almost always framed around value. Supporters call it pleasant, elegant, and easy, praise the soft leather and the leather-banded bottle, and note it can be found very cheaply. Detractors call it derivative and synthetic in the top, and above all criticize the performance. The central disagreement is whether it is a pleasant, low-cost everyday option or a pointless, weak imitation of a better original. On value, the verdict is consistent: it is low-risk on price, but anyone who loves the smell is steered toward CH Men for stronger performance.
Versions & Reformulation
My Land was released as an eau de toilette in 30, 50, and 100 ml, supported by matching grooming products including shower gel, aftershave, and a deodorant stick. There is credible suspicion of reformulation over its production life — long-term wearers report it becoming less pleasant, losing bottle embossing, and lasting noticeably shorter in later batches — but no formal reformulation announcement exists, so this remains a documented impression rather than confirmed fact. The Trussardi fragrance license was acquired in 2010 by ICR-ITF, and the line is latterly marketed by AB Parfums / Angelini Beauty.
Acquisition Notes
My Land sits in the budget-designer tier and is frequently discounted, commonly seen in the rough $25–$52 range. Official sizes are 30, 50, and 100 ml eau de toilette. There is no notable counterfeiting concern specific to this release; the wide batch variability wearers report is more plausibly production or age related than counterfeit.
Notable Facts & Lore
- Launched as “a love letter to Milan,” with Tomaso Trussardi as the face of the campaign.
- The launch commercial was directed by acclaimed filmmaker Wim Wenders, an unusually high-profile pairing for a fragrance at this price.
- Architect Antonio Citterio designed the rectangular bottle with a hand-finished, vegetable-tanned leather band engraved with the Trussardi greyhound crest, tying the flacon to the house’s leather-goods heritage.
- The perfumer of record is Alexandra Kosinski of Givaudan, credited at launch with creating the woodsy fougere composition.
- Its enduring reputation is as an affordable stand-in for Carolina Herrera CH Men.