Tommy Hilfiger — Tommy Now Them
Essence
Tommy Now Them is a 2021 limited-edition unisex eau de toilette, built as a literal fusion of Tommy Hilfiger’s 2018 duo Tommy Now (men’s) and Tommy Girl Now (women’s) — “for him, for her, for them.” It lives in a fresh, woody-spicy space: bergamot and pear over ginger and cardamom, settling into sandalwood and moss. The launch leaned hard into inclusive, they/them marketing, and much of its public conversation ended up being about that framing rather than the scent itself. Set the messaging aside and it’s a well-made, easy-wearing designer freshie that a fair number of wearers actually prefer to its parent, Tommy Now.
Scent Profile
The opening is bright and citrusy — bergamot and mandarin orange with juicy pear and a peppery sparkle from pink pepper. It moves quickly into a crisp, aromatic heart where geranium takes the lead, warmed by ginger and cardamom; wearers describe the effect as “slightly dry and woody” up front, then “manly and musky but buttery and juicy like a sweet pear” as it develops — a fragrance that reads comfortably in the middle of the masculine-feminine spectrum rather than committing to either.
The base is soft and mossy, with sandalwood and cashmeran adding a clean, diffusive woody-musky warmth; more than one wearer describes the moss as reading closer to vetiver. What most distinguishes it from its parent is a sparkling, faintly effervescent cooling effect that carries into the drydown, giving it a livelier, more “sparkling-cooling” quality than the straightforward Tommy Now. Detractors call it generic — closer to a budget body spray than a considered composition — but for a mid-price freshie its geranium-ginger-cardamom heart and mossy-woody base are genuinely well balanced.
Performance
Performance sits at the modest end typical of the entire Tommy Hilfiger fresh lineup: expect a few hours of meaningful presence with light-to-moderate projection, best suited to gym, errands, or office wear rather than an all-day statement scent. The line as a whole is known for fading within about an hour to a few hours, but Tommy Now Them is regarded as somewhat more persistent than the base Tommy Now thanks to its cashmeran-moss foundation. The low price makes reapplication painless, so treat it as a refresh-through-the-day fragrance rather than a single-spray-and-forget one.
Wearing Context
This is a spring-and-summer daytime scent for casual-to-office settings, the gym, and errands — genuinely versatile and easy, exactly as its “every moment, everyone” marketing promised. It’s built to be wearable by any gender, and wearers across the spectrum consistently describe it as landing in the middle rather than reading strongly masculine or feminine (a minority find it leans slightly masculine). It’s an office-safe, inoffensive daily driver, not suited to evening or cold-weather wear, and its very inoffensiveness is the main knock against it as a signature scent.
Comparisons & DNA
The most important comparison is internal: Tommy Now Them fuses Tommy Now (bergamot, mandarin, geranium, ginger, cardamom, amberwood, moss) and Tommy Girl Now (bergamot, mandarin, magnolia, mahonia, mint, musk, cashmeran), taking Tommy Now’s crisp geranium and Tommy Girl Now’s comforting cashmeran and bridging them with moss. It also carries an audible thread of the house-defining 1995 Tommy and 1996 Tommy Girl. Beyond the house, it sits in the same mass fresh-spicy unisex category as scents like CK Everyone, Hugo Reversed, and Lacoste Eau de Lacoste L.12.12 White — there’s no single “smells just like X” comparison; it reads as its own Tommy-internal mashup rather than a dupe of anything external.
Reception
Reception splits into three camps. Some react mainly to the inclusive marketing rather than the fragrance — both approvingly and with hostility, and a fair amount of that reaction has little to do with how it smells. A second group genuinely rates it above the standard Tommy Now, calling it a safe blind buy. A third group finds it generic and skippable, with nothing to distinguish it from the wider fresh-spicy field. Aggregate wearer sentiment, drawn from a small sample, lands below average without being a rejection — the softer scores reflect flanker-of-a-flanker fatigue as much as any real flaw in the juice. In value terms it’s a perfectly pleasant budget unisex scent whose reputation has been muddied more by its limited-edition status and divisive concept than by its actual performance on skin.
Versions & Reformulation
Tommy Now Them was released as a limited edition, primarily in 100 ml (with a 50 ml option) EDT, and there is no separate Intense, EDP, or flanker tree branching off it — it is itself the flanker, fusing Tommy Now and Tommy Girl Now. As a limited run it has effectively sold through at authorized retail and now circulates mostly through discounters. No reformulation has been reported. One recurring data quirk worth flagging: a few sources give the launch as May 2020, but the authoritative date is May 2021.
Acquisition Notes
This is a budget-tier fragrance. Full retail has been seen around $45 for 1.7 oz and $62 for 3.4 oz, but as a discontinued limited edition it now shows up mostly at discounters, where 100 ml routinely runs in the $33–$40 range. Stick to official retailers and reputable discounters rather than paying inflated “limited edition” markups — counterfeiting isn’t a meaningful concern at this price point, but overpaying for the “limited” label is.
Notable Facts & Lore
- No perfumer has been publicly credited for Tommy Now Them anywhere — the nose behind it is unattributed.
- The concept fuses the 2018 Tommy Now and Tommy Girl Now duo, both modern reboots of the brand-defining 1995 Tommy and 1996 Tommy Girl.
- Its explicit they/them inclusivity framing made public discussion of the launch unusually heated and political for a budget designer flanker.
- Many wearers describe it as smelling more juvenile and effervescent than the straightforward Tommy Now, despite a note list that reads more “grown-up.”